About this Blog
“The aim of every organization must be to help human beings live better lives. For the conscious organization the true aim must not simply be the betterment of a few but of the whole organization and the wider impact that organization can serve.
In my experience, this quest for betterment is becoming more and more bound up with one particular question: the question of purpose and meaning not just for the organisation but also for each individual.
I believe that underlying this quest for betterment resides a deeper intent: our specific human desire for the discovery of meaning. In the realization of this collective desire, we are currently witnessing a transformation of our approach to work and a call for the humanization of our working cultures. We enter a new age, an age of increasing consciousness, an age of creativity: interconnected and interdependent.”
– Eugene Hughes, CEO at People Brands